Coinciding with the tour, the multi-Grammy-nominated band has been enjoying a massive resurgence in response to the album’s first single and video “Thinking ‘Bout Somethin’”, available at all major digital outlets. The single continues to move up the charts at radio, and the emotive retro dance infused music video quickly garnered over 2 million views online and has climbed into the top 10 on VH1′s top 20 countdown. The video, featuring a guest performance by “Weird” Al Yankovic, is an exuberant homage to classic film The Blues Brothers, recreating the iconic scene where the band’s soulful music incites hundreds of people to dance in the street. The excitement has spread to the band’s fanbase, inspiring them to reenact the video’s dance sequence in flashmobs, around the world.
On the SHOUT IT OUT Tour the band continues to live up to their reputation as a dynamic live act featuring music from the new album, as well as songs from across their 13 year catalogue and an ever changing list of covers, reflecting their classic R&B and Rock ‘n’ Roll roots each night. Following the band’s recent sold out five night stand in New York featuring all five of their albums performed in their entirety, the New York Times noted, “Hanson has evolved into a nuanced and largely respected musical outfit”.
Billboard said that “Shout It Out” represents some of the band’s “most soulful work ever committed to record”, while Salon hailed that the new single “may be their finest moment yet”, Entertainment Weekly praised “Thinking ‘Bout Somethin’” as “a delicious, catchy slice of pop- soul”, and Idolator predicted, “don’t be surprised if there’s a Hanson revival in 2010.″
The third leg will feature Jarrod Gorbel, formerly leader of rock band The Honorary Title, coinciding with the release of his debut solo album “Devil’s Made A New Friend”. The first two legs of the tour have brought together a wide array of music fans, with direct support from Rooney and A Rocket To The Moon, as well as a local independent artist in each market who won the chance to open the show via contests in partnership with ourstage.com.
Throughout the tour the band is continuing their activism efforts, raising funds to fight extreme poverty and HIV/AIDS in Africa (TakeTheWalk.net) through hosting one-mile barefoot walks in each city with fans. In partnership with Livestream, the band has also integrated dynamic livestreaming content into every aspect of their activities, streaming everything from live acoustic performances, interviews and guest appearances by tour mates to their walk events. These streams further the direct connection with their fans that the band has worked hard to maintain for over a decade (Hanson.net/Alive or livestream.com/Hansonmusic).
“Shout It Out” released on Hanson’s own 3CG Records on June 8th, was written and produced by Hanson, augmented with special guests: Funk Brothers bassist Bob Babbitt, who played on some of Motown’s greatest hits, as well as horn arranger Jerry Hey, who worked with Michael Jackson, Quincy Jones, Earth, Wind and Fire and many more.
Hanson will be at the Revolution Live in Fort Lauderdale, Florida on Saturday November 6, 2010.