The Sony Ericsson Open has earned a reputation as being a highlight of the Miami social calendar and is globally recognized as one of the most anticipated stops on both the ATP and Sony Ericsson WTA Tours. 2010 will be no exception.The excitement of the two-week event does not stop with the elite level of play on-court. With a fashion show, party tour, on-site entertainment stage, and performances on stadium court the Sony Ericsson Open offers its guests a complete entertainment experience and continues to reinforce its status as the most glamorous event on the ATP and Sony Ericsson WTA Tour schedules.
For the third consecutive year the Sony Ericsson Open is taking tennis to the people through its Party Tour, taking place during the first weekend of the tournament. The tour has three stops, with the first at CocoWalk in Coconut Grove on Thursday, March 25th at 8pm. The area, known for its boutiques, restaurants, and night clubs will transform into a tennis extravaganza giving fans a chance to enjoy much of what the Sony Ericsson Open has to offer.
The following night, Friday March 26th, the tour moves to Sunset Place in South Miami at 7pm, and concludes with a splash Sunday, March 28th at 1pm with the UM Pool Party at the University Center on campus.
Each event will include a live broadcast from Power 96 FM who will be spinning the hottest music. Tennis enthusiasts can try their hand at Top Spin 3 on Sony PlayStation courtesy of Muscle Milk or sit back and watch the pros on a large video board featuring highlights from the 2009 Sony Ericsson Open. Models will be present to hand Sony Ericsson giveaways to fans. To top-off each stop, ATP and Sony Ericsson WTA Tour players will be on hand signing autographs for fans.
The Sony Ericsson Open events at CocoWalk and Sunset Place are free and open to the public. The event at UM is only open to the University Community.
On-site, for the sixth consecutive year, the Sony Ericsson Open will bring fashion to its tennis fans. This year’s show is again presented by FILA, the official apparel and footwear sponsor of the Sony Ericsson Open, and will feature the latest styles from the Italian athletic brand's Spring 2010 Collection. The show takes place on the entertainment stage at 6:30pm on March 27th, prior to world No. 1 and 2010 Australian Open Champion Roger Federer’s opening match. Fans in attendance will get a sneak peek at the brand's fall fashion line.
FILA’s contribution to the Sony Ericsson Open’s social calendar does not end with the fashion show. The day prior to the show, on Thursday, March 26th at 6pm, FILA will put on its annual FILA Friday Night at the entertainment stage. During this time, James Blake, Svetlana Kuznetsova and Kim Clijsters will be available for Q&A from fans in attendance.
The on-site Bombay Sapphire Lounge will play host to two top ATP/WTA players on Tuesday, March 30th from 1:30-3:30pm as they participate in mixology sessions with Bombay Sapphire’s Master Mixologist Gary Hayward. Hayward will instruct the players and those in attendance on how to concoct the Sapphire Ace, the official cocktail of the Sony Ericsson Open, as well as other Bombay Sapphire cocktails.
A second mixology session will also be held on Thursday, April 1st from 2pm to 5:00pm at the Bombay Sapphire Lounge. In this GQ-mixology session, GQ bartenders Eric Simkins, Nick Kosevich, and Christian Sanders will be creating cocktails inspired by the Sony Ericsson Open tournament.
In addition to the preceding events, throughout the two weeks of the tournament the entertainment stage will be hosting various acts during the day and evening sessions. Attractions include a variety of live musicians and presentations by the Miami Metro Zoo and Jungle Island Zoo.
An electrifying two weeks of tennis conclude with the women’s final on Saturday, April 3 and the men’s final on Sunday, April 4th.
2010 SPECIAL EVENTS SCHEDULE:
March 25: SEO Party Tour – Coco Walk (Coconut Grove; 8:00pm)
March 26: FILA Friday Night (Entertainment Stage; 6:00pm)
March 26: SEO Party Tour – Sunset Place (South Miami; 7:00pm)
March 27: FILA Fashion Show (Entertainment Stage; 6:30pm)
March 28: UM Pool Party (UM University Center; 1:00pm)
March 30: Bombay Sapphire Mixology Session (Bombay Sapphire Lounge; 1:30pm)
April 1: GQ Bartender Mixology Session (Bombay Sapphire Lounge; 2:00pm)
The 2010 Sony Ericsson Open Tennis is at the Tennis Center in Crandon Park on Key Biscayne, Florida and runs from Monday March 22 thru Sunday April 4, 2010.
