Dolphin Stadium will be renamed Sun Life Stadium as part of a deal that the Dolphins struck with a Canadian financial services firm, industry officials said Monday January 18, 2010.The name change, which was expected, will happen before the January 31 Pro Bowl and February 7 Super Bowl.
The five-year deal reportedly averages out to $7.5 million annually.
Select Dolphins fans have been invited to attend the announcement and a musical performance on stadium grounds at 10am Wednesday January 20, 2010. Sun Life has been trying to increase its name recognition in the United States through an aggressive advertising campaign over the past few months.
This will mark the facility's seventh name since it opened in 1987. The other names, in order: Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium and LandShark Stadium.
The stadium has been called Dolphin Stadium for the past two weeks. LandShark Lager's eight-month naming rights deal expired after the January 5th FedEx Orange Bowl.
