The NFL will partner with Pepsi for two free concerts to help celebrate Super Bowl XLIV in South Florida.The PEPSI SUPER BOWL FAN JAM, the only official NFL Super Bowl concert series on South Beach, will take place on Thursday, February 4th and Friday, February 5th in Miami Beach, Florida.
Multi-platinum, Grammy Award winning superstar Rihanna will perform tracks from her new critically-acclaimed album Rated R and 15-year-old singing sensation Justin Bieber will rock the South Beach crowd with songs from his platinum debut My World in the PEPSI SUPER BOWL FAN JAM concert on Thursday, February 4th.
Grammy Award winning global superstar Nelly Furtado, who will perform from her hit album Mi Plan; Grammy and Latin Grammy nominated Paulina Rubio, who will showcase songs from her platinum selling album Gran City Pop, and Billboard Latin Music Award winner "Mr. 305" himself, Pitbull will take the stage on Friday, February 5th for the PEPSI MUSICA SUPER BOWL FAN JAM.
Public entrance to the concerts on South Beach will be at 8th and Ocean Drive. Gates open at 5pm and the concerts will begin at 7pm.
Actor Kevin Dillon, star of HBO's hit series ENTOURAGE and popular television anchor Nancy O'Dell will host Thursday night's concert and Telemundo stars Leti Coo and Jessi Losada with actor Karim Mendiburu will host Friday night's festivities.
NFL players also will participate in the two concerts. VH1 will televise Thursday night's (February 4th) concert beginning at 9 pm ET and Friday night's (February 5th) concert will be taped for airing on Telemundo on Saturday, February 6 at 4:30 pm ET.
PEPSI SUPER BOWL FAN JAM takes place on Thursday February 4, 2010 and PEPSI MUSICA SUPER BOWL FAN JAM on Friday February 5, 2010. Both concerts will be held on South Beach on 8th and Ocean Drive.
